3-D BarcodeInformation and Content Written By Paul Matsumoto

What is a 3-D Barcode?

Barcodes contain encrypted data which is readable when scanned. Most people are familiar with barcodes located on the back of products they purchase. The product is passed across a scanner and the price and other information about the product is shown on a screen which can be viewed by the cashier and the customer.

Barcodes are on almost everything carried in retail stores and 2D and 3D barcodes are being joined. Both of these barcodes have encrypted information about a product’s weight, inventory number, and name. This information is used to help businesses keep track of the inventory.

2D barcodes have a series of lines or squares and vary in thickness. Typically they are placed on stickers or on product packaging. A three-dimensional barcode or 3-D barcode is directly engraved on a product itself. When you rub your finger across it, it will have a “bumpy” feel.

Clearly these codes have their differences but when you do a Google search for 3-D barcodes a lot of results come back for QR codes. QR codes are two-dimensional and can be created by anyone. They are used in many different types of businesses which include restaurants, real estate, and retail. Large and small businesses alike are utilizing the power of these codes to increase their marketing campaign.

The codes can be encrypted with contact details, URLs, pictures, and even videos. They can be created for free using QR code generators and used on websites, business cards, and stickers. The codes can be used on displays, front of store signs, and blogs. They can be placed on mugs, hats, and shirts as well.

The only way these codes can be read is by scanning them with a web-enabled smartphone which has a QR code reader installed. The use of these codes has grown in popularity over the last couple of years and as people become comfortable with the technology, the more popular the use of these codes will become so if you’re not using them for business marketing you should definitely give it a try.

They are easy and fun to create. Many generators give the option to change colors and even had a logo for branding purposes. There are many possibilities with the type of information you add to your code. For instance, if you’re a small company selling wine you could encrypt a URL to a website discussing the history of your company or a video tour of your vineyard. These codes can be used to direct potential employers to your LinkedIn page or online resume. They can be used for personal use and link to a page which has all of your social media page listings.

Whatever page the code leads to should be optimized for mobile browsing. If the URL is long you may also consider using a URL shortner such as Bitly as well. No matter the reason you are creating a QR code, keep it relevant to the goal you hope to achieve.

Next: 2-D Barcodes